Founded by President Danielle DiFerdinando, a self-described Disney dreamer turned New York-based handbag designer, whose career began when one of her own creations caught the eye of a buyer at Bergdorf Goodman. In 2006, DiFerdinando was a sophomore at the Fashion Institute of Technology (FIT) studying Fashion Merchandising and Accessory Design. She started selling her first designs, all cosmetic cases, at the store in between classes and quickly sold through her entire initial line. The store expanded its order assortment and she launched her handbag collection Danielle Nicole on 5F that same year in Bergdorf Goodman. Before long, she was designing complete leather collections for BG, Neiman Marcus, Saks Fifth Avenue, and Holt Renferw.

Founded by President Danielle DiFerdinando, a self-described Disney dreamer turned New York-based handbag designer, whose career began when one of her own creations caught the eye of a buyer at Bergdorf Goodman. In 2006, DiFerdinando was a sophomore at the Fashion Institute of Technology (FIT) studying Fashion Merchandising and Accessory Design. She started selling her first designs, all cosmetic cases, at the store in between classes and quickly sold through her entire initial line. The store expanded its order assortment and she launched her handbag collection Danielle Nicole on 5F that same year in Bergdorf Goodman. Before long, she was designing complete leather collections for BG, Neiman Marcus, Saks Fifth Avenue, and Holt Renferw.